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The book starts with the basics of Drupal and then takes the users through the creation of an online shop, exploring Drupal further as needed. Only the features of Drupal relevant to the e-commerce application will be covered. Drupal e-Commerce is the combination of Drupal, the award-winning Drupal 5 content management system and the e-Commerce package of modules that can be plugged into it, bringing a wealth of e-commerce functionality to the software. In this book users will learn how to use the Drupal Content Management System along with its e-Commerce modules to set up and manage an online shop. Users will learn to install the software, take a look at its features, plan and create their shop, look at customer management, create a design for their shop, and cover security, taxes, shipping, and even marketing their business!

This book is for people who want to start selling online as quickly as possible, and want to see how to use the proven Drupal platform to achieve this. The book is ideal for use in a small business with only basic in-house technical skills. It will also be useful for developers who not only want to create an e-commerce site but also want a CMS platform for expanding the site in the future. No prior knowledge of Drupal is required. No PHP experience is expected, although it will be useful. Basic knowledge of e-commerce will be useful, although the main concepts are introduced and covered as required.

What you will learn from the Drupal e-Commerce Book

1. Why to choose Drupal for e-commerce
2. Installing and configuring Drupal and its e-Commerce module
3. How Drupal and its e-Commerce module work
4. Creating and managing content
5. Creating and managing user accounts, roles, and permissions
6. Things to think about when planning to sell online
7. Structuring your site, your product catalogue, and framing a shopping process for users
8. Framing business policies to handle legal and professional issues
9. Branding your site by customizing default themes
10. Installing new themes and creating a custom theme
11. Customizing the checkout process for processing orders
12. Creating a better selling experience
13. Attracting customers with discounts, coupons, auctions, donations, flexicharges
14. Working with taxes and shipping rules in Drupal e-Commerce
15. Drupal e-Commerce's shipping API modules
16. Securing and maintaining your site (deploy, backup, restore)
17. Creating and managing invoices using the Invoices module
18. Integrating CiviCRM to manage appointments and log phone calls
19. Improving traffic with Search Engine Optimization
20. Advertising programmes, newsletters, and viral marketing campaigns

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